CASE STUDY ITC E CHOUPAL

Help Center Find new research papers in: This can be exchanged for other ITC products. There were severe lack of adequate telephone exchange in place and the rural areas were also frequently inhabited by electricity outage. ITC was also successful in convincing the governments of the potential benefits to the farmers and the economy and the governments on its part in brought in changes in the regulations to allow the farmers to sell the beans outside of mandis. It could serve both the company and the farmers. The Sanchalak was very important figure in the entire process. As a result, number of states made a provision of setting up of such business models and also actively encouraged such practices among the large industrial organization.

Log In Sign Up. The biggest challenge and barrier was to make people familiar with the concept of internet and World Wide Web, which then itself was in the nascent stages of development. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. However, ITC aggressively pursued the idea of setting up the e-choupal by convincing the political establishment and bureaucrats of the fact the farmers will be better placed as a group and it will lead to greater and equitable prosperity among the farmers. The aim was to essentially create a more direct, a more influencing impact upon the production capacities and capabilities of the farmers in the long run which would help farmers as well the company in the long run.

Further, the platform can also be used to charge rich farmers for the information that they have received.

They also handle the f transportation of the goods and earn a commission on it. The Sanchalak was a highly prominent figure after the ITC implemented such ethical and moral for the same and therefore the result was that unscrupulous Sanchalak were deterred from this position.

How do we know it is effective?

Case Studies – ITC eChoupal

Copyright The DeSai Group. The user would pay for the information by experts and would make ITC more responsible, accountable and professional since the information is being bought.

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National Printing press, Bengaluru. Cade, the farmers learned quickly the methods and tools of the facilities and training organized was a big hit among the farmers.

Case Studies

It could serve both the company and the farmers. Skip to casd content. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. It has empowered the community in creating a resource mechanism that has given farmers necessary understanding that market led business model can have the positive impact upon the output and their efficiency. It can instill the necessary spirit of education among the young minds and inspire them to pursue education for the benefit of their life.

There were casee number of other challenges in the form lack of a proper system of infrastructure in place for establishing network of e-choupal among the villages. Log In Sign Up. Click here to sign up. Why is it Innovative. However, ITC aggressively pursued the idea of setting up the e-choupal by convincing the political establishment and bureaucrats of the fact the farmers will be better placed as a group and it will lead to greater and equitable prosperity among the farmers.

Help Center Find new research papers in: The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. The biggest challenge and barrier was to make people familiar with the concept of internet and World Wide Web, which then itself was in the nascent stages of development.

(DOC) E-CHOUPAL PROJECT BY ITC – Motivation, Principles and Barriers | Manhar Singh –

Remember me on this computer. A more direct contact with the farmer had more control over the quality of product it sourced. ITC had to overcome all these challenges and it did so by setting up solar batteries at various locations to recharge the batteries.

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case study itc e choupal

ITC also uses e-Choupal as a medium to advertise consumer products. How do we know when we achieve our srudy This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

This value chain created can serve as tool for the ITC and other players to penetrate and affect the rural market more effectively.

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. The Sanchalak was subjected to take an oath that he would uphold the high standards and will not chopal in wrongful activities and would maintain the ethics, moral responsibility, image that ITC has created through the website.

In their xase to provide state of the art farming technique, the general manager at ICT started to build ICT kiosks connecting villages which brought in marked and noticeable improvements in the standard of living of the farmers.

cnoupal It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. Kiler Questions Who could create more value with our customer base than we can? Farmers using e-Choupal on an average receive 2. Indian Institute of Managemet, Ahmedabad.

case study itc e choupal

Additionally e-choupal supports best farming practices and methods among the farmers by training each farmer to use the internet facilities in their search for finding the best price available for their produce apart from mandis, they were also taught to use a site dedicated especially for the farmers www. This can be exchanged for other ITC products.